EXPERIENCE

Raleigh, NC; October 2023 - Current
Managed complex regional advertising accounts like the NC Education Lottery, Publix, and Leith Automotive.
Liaised between cross-functional teams within to ensure prompt campaign revisions and problem-solving.
Analyzed and reported multi-screen campaign performance analytics to aid in client touchpoints.
Pioneered the “Spectrum Reach Raleigh News Nugget”; a weekly newsletter designed to communicate current happenings and events in our region to our local clients.

Brooklyn, NY; February 2022 - June 2022
Designed and scheduled an Instagram campaign focused on sustainability within the beauty industry.
Researched and pitched an advertising deck for an upcoming product launch based on brand goals.
Tailored brand guidelines and established social media practices to strengthen internal communication.
Chapel Hill, NC; Summer 2021
Created Instagram graphics to educate followers and advance the current mission of the center.
Partnered with the Operations Manager to create marketing content for the center’s programs.
Expanded the organization’s Network4Good database with over 500 new donation entries.
Durham, NC; Summer 2020
Designed digital media for Instagram (2K+) that engaged with followers and built community recognition.
Conducted weekly meetings with 4 student workers to spread Pauli Murray's diverse story and messages.
Increased the organization's income generation with a research-based 5-year revenue pathway plan.
London, UK; Summer 2019
Produced a database of 400+ Instagram influencers that expanded the brand’s audience to over 2M.
Engaged with the brand's Pinterest (40K+) and Instagram (9.5K) by creating interactive digital content.
Partnered with the founder to launch a new Pride product line that was distributed in Walmart.
Spoke on behalf of the brand at a Pinterest panel that focused on LGBTQ+ Pride and brand inclusivity.
Arranged three event partnerships; including Drag World, a UK event that welcomed 15K+ people.

BA in Media and Journalism – Advertising and Public Relations
GPA: 3.68/3.8(Major)
Minor: Women and Gender Studies
Graduated: May 2022
Advertising Campaigns, Art Direction, Graphic Design, Marketing Campaigns, Marketing the Experience Economy, Media Design, and Social Media
Graduated with Distinction and Honors Carolina Laureate
Joseph E. Pogue Scholarship (Merit), William J. Hogan Fellowship, Moxie Scholar (Merit), Carolina Collective Finalist (Grant)

Chapel Hill, NC; September 2020 - May 2022
Instituted a program that led to a 21.4% increase in Instagram followers in the first 6 months as Director.
Hired and managed a team of 10 to ensure prompt posting and unified understanding of messaging.
Developed the publication's Instagram Highlights by sorting archived posts into topic-specific groups.
Chapel Hill, NC; September 2019 - Current
Curated a personalized shopping experience for customers looking for individual merchandise quotes.
Increased company profits and brand loyalty by ensuring customer satisfaction during every interaction.
Maintained updated counts of inventory to report the availability of products to higher management.
Certifications: Hootsuite Platform; Google Analytics Individual Qualification
Technology: Adobe Creative, Google Workspace, Microsoft Office
Social Media: Instagram, Pinterest

Experience